The property follows from the property of the corresponding (weak form of the) partial differential equation; this is one of the advantages of finite element methods compared to, e.g., finite difference methods.
To see that, first recall that the finite element method starts from the weak form of the Poisson equation (I'm assuming Dirichlet boundary conditions here): Find $u\in H^1_0(\Omega)$ such that
$$ a(u,v):= \int_\Omega \nabla u\cdot \nabla v \,dx = \int_\Omega fv\,dx \qquad\text{for all }v\in H^1_0(\Omega).$$
The important property here is that
$$ a(v,v) = \|\nabla v\|_{L^2}^2 \geq c \|v\|_{H^1}^2 \qquad\text{for all }v\in H^1_0(\Omega). \tag{1}$$
(This follows from Poincaré's inequality.)
Now the classical finite element approach is to replace the infinite-dimensional space $H^1_0(\Omega)$ by a finite-dimensional subspace $V_h\subset H^1_0(\Omega)$ and find $u_h\in V_h$ such that
$$ a(u_h,v_h):= \int_\Omega \nabla u_h\cdot \nabla v_h \,dx = \int_\Omega fv_h\,dx \qquad\text{for all }v_h\in V_h.\tag{2}$$
The important property here is that you are using the same $a$ and a subspace $V_h\subset H^1_0(\Omega)$ (a conforming discretization); that means that you still have
$$ a(v_h,v_h) \geq c \|v_h\|_{H^1}^2 >0 \qquad\text{for all }v_h\in V_h\setminus\{0\}. \tag{3}$$
Now for the last step: To transform the variational form to a system of linear equations, you pick a basis $\{\varphi_1,\dots,\varphi_N\}$ of $V_h$, write $u_h =\sum_{i=1}^N u_i\varphi_i$ and insert $v_h=\varphi_j$, $1\leq j\leq N$ into $(2)$. The stiffness matrix $K$ then has the entries $K_{ij}=a(\varphi_i,\varphi_j)$ (which coincides with what you wrote).
Now take an arbitrary vector $\vec v=(v_1,\dots,v_N)^T\in \mathbb{R}^N\setminus\{0\}$ and set $v_h:=\sum_{i=1}^Nv_i \varphi_i\in V_h$. Then we have by $(3)$ and the bilinearity of $a$ (i.e., you can move scalars and sums into both arguments)
$$ \vec v^T K \vec v = \sum_{i=1}^N\sum_{j=1}^N v_iK_{ij} v_j =
\sum_{i=1}^N\sum_{j=1}^N a(v_i\varphi_i,v_j\varphi_j) = a(v_h,v_h) >0.$$
Since $\vec v\neq 0$ was arbitrary, this implies that $K$ is positive definite.
TL;DR: The stiffness matrix is positive definite because it comes from a conforming discretization of a (self-adjoint) elliptic partial differential equation.