Think of the simplest case when $\Phi$ is a skalarscalar value.
Not well defined:
$$ \boldsymbol \theta^\text{ML} = (0^T 0)^{-1}0^T ~ y = \frac{1}{0} 0~y= \frac{0}{0} $$
Well defined:
$$ \boldsymbol \theta^\text{ML} = (0^T 0 + \kappa)^{-1}0^T~y =\frac{1}{\kappa} 0 ~y= 0 $$